ben wright


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Category Creation and Sales Acceleration

To help B2B startups and scaleups increase revenue and market share


Working with 50+ B2B startups and scaleups to create their own unique differentiated Categories and accelerate sales growth to build long-term sustainable value for the future

 Working with world leading technology companies 


To play, press and hold the enter key. To stop, release the enter key.


Winning today isn't about beating the competition at the old game. It's about inventing an entirely new one - creating a new market Category, designing it, developing it and ultimately dominating it. The companies that succeed in this go on to become Category Kings that take the lion's share of their new market category's profits.


Creating deep relationships with CEOs and founders to understand their businesses to create entirely new Categories and implement Sales Acceleration programmes to help scale their revenue generation capabilities

Over twenty-five years B2B experience working with early stage funders and portfolio companies to help rapidly growing B2B businesses to increase revenue and market share.


Extensive B2B software experience includes proven expertise in start-ups and large multi-nationals, creating new Categories in senior roles including Go-To-Market Strategy and Execution, Marketing, Sales, Company Positioning, Account Director, Product Management, PR & Analyst Relations and Partner Development. Highlights include:

  • At Hollaroo technology start-up, built a completely new Software-as-a-Service Category – Enterprise Social Networks For Recruitment, growing revenues by 133% in 2015 and reaching profitability.

  • Helped lead technology unicorn Ariba to become King of multiple Categories and grow from 20 employees and zero revenue to 1500 employees worldwide and over $200m in revenue. Ariba was acquired by SAP in 2012 for $4.3B.


  • Spent 7 years at Oracle undertaking a variety of technical and marketing roles finally heading up Product Management team at US HQ for $400m revenue stream product.